About Electrolux

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.

Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2009, Electrolux had sales of SEK 109 billion and 51,000 employees.

90 years of leading innovations and design

Axel Wenner-Gren, the founding father of Electrolux, established the principles by which the company still thrives. His dream to improve quality of life has had fundamental impact on homes around the world. Today’s Electrolux, 90 years later, is a global leader in household appliances and appliances for professional use.

“Thinking of you” expresses the Electrolux offering: To maintain continuous focus on the consumer, whether it’s a question of product development, design, production, marketing, logistics or service.

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"Thinking of you" sums up the Electrolux offering — always put the users first and foremost, whether it is a question of product development, design, production, marketing, logistics or service.

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Efforts to transform Electrolux into an innovative, consumer-focused company are paying off. The product offering is being continuously improved. Today, Electrolux is one of the strongest companies in the industry.

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Consumer insight is the basis of all product development within Electrolux. Identifying trends in various customer and consumer segments enables Electrolux to offer attractive products.

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Hans Stråberg has served as President and CEO of AB Electrolux since April 2002. His priorities are clear: Product development based on consumer insight, establishing Electrolux as a truly global brand, cost efficiency, and...

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The Board of Directors consists of ten members, without deputies, who are elected by the Annual General Meeting for a period of one year.

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In addition to the President and CEO, Group Management includes the six sector heads, the four Group staff heads and the head of R&D, Purchasing and Manufacturing within Major Appliances.

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Latest news

Electrolux Annual Report 2009 was ranked number one – the best annual report in the world – in the latest edition of the “Annual Report on Annual Reports” by Report Watch. This is the...

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By supporting the construction of wells for the people of drought-ridden southern Sudan, Electrolux in Poland – and its consumers – are making life better for the people of Sudan.

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Henrik Bergström has been appointed head of Floor Care & Small Appliances and Executive Vice President of AB Electrolux.

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