Annual Report 2010

2010 – a summary of a record year

• Sales increased by 1.5% in comparable currencies.
• Strong growth in Latin America and Asia/Pacific offset lower sales volumes in Europe and North America.
• In 2010, Electrolux reached the margin target of 6% for a full year for the first time.
• Improvements in product mix and cost savings offset higher costs for raw materials and downward pressure on prices.
• All business areas outperformed previous year’s operating income.
• Strong improvements in operating income for the operations in Asia/Pacific and for Professional Products.
• Solid cash flow generated by operating income.

Electrolux Annual Report 2010 – Online edition

Campaign Green Range

All product development at Electrolux is based on comprehensive insight into the sophisticated needs of consumers. Across the globe, interest is growing in products that are sustainably manufactured, use less energy and water, and can be recycled. As a leading brand of energy- and water-efficient products, both for consumers and professional users, Electrolux can capitalize on this trend.

With its Vac from the Sea campaign, Electrolux has raised people’s awareness of the impact of plastic waste in the world’s oceans at that same time as there is a shortage of recycled plastic. The campaign, which is linked to the strategy surrounding the marketing of the Electrolux Green Range of vacuum cleaners, has strengthened the Group’s leading position in sustainability.

Date	Document	Language
24 March, 2011	Financial reports & press releases AB Electrolux April 2010 – March 2011	English
4 March, 2011	Electrolux Annual Report 2010, part 1 and 2	English
4 March, 2011	ELECTROLUX ANNUAL REPORT 2010 PART 1 – OPERATIONS AND STRATEGY	English
4 March, 2011	ELECTROLUX ANNUAL REPORT 2010 PART 2 – FINANCIAL REVIEW, SUSTAINABILITY REPORT, CORPORATE GOVERNANCE	English
4 March, 2011	Electrolux Årsredovisning 2010, del 1 och 2	Svenska
4 March, 2011	ELECTROLUX ÅRSREDOVISNING 2010 DEL 1 – VERKSAMHET OCH STRATEGI	Svenska
4 March, 2011	ELECTROLUX ÅRSREDOVISNING 2010 DEL 2 – RESULTATGENOMGÅNG, HÅLLBARHETSRAPPORT, BOLAGSSTYRNINGSRAPPORT	Svenska
29 April, 2011	Electrolux Sustainability Matters 2010	English