Brand – Simpson

For many decades the Simpson brand boiled down to one clear essence: pure Australia!

Simpson was a brand from Adelaide brand that originated 150 years ago and always stood for the values that Aussies love: reliable, hard-working, and uncomplicated. In fact, for years the Simpson tagline was “The hardest working appliances in the world.”

The Simpson brand worked so hard at identifying with the needs of the Australian market that its character became virtually synonymous with that of the average Aussie. It accomplished this identification so well that at one time it was considered one of the power brands in the Electrolux Australian portfolio and had a limited but respectable international market as well.

Today Simpson sells laundry products all over Australia.

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