About

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.

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1 January, 2011

Keith McLoughlin President & CEO of AB Electrolux

Keith McLoughlin is President and CEO of Electrolux since January 1, 2011. He was most recently responsible for R&D, Manufacturing and Purchasing for Electrolux Major Appliances.

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About
2 February, 2012

Group management

Group Management includes the President, the six business sector heads and six Group staff heads.

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2 February, 2012

Board of directors

The Board of Directors consists of nine members, without deputies, who are elected by the Annual General Meeting for a period of one year.

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12 August, 2011

History 2010-2011

2010. For the third straight year Electrolux is ranked in the top three of annual reports by Report Watch. This year, Electrolux Annual Report for 2009 is ranked number one.

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15 April, 2011

Strategy

Electrolux has completed its transformation from a manufacturing company into an innovative, consumer-driven company with an organization built on a strong understanding of evolving consumer needs.

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A strong global brand, attractive design and innovative products provide Electrolux with the competitive edge to increase sales and capture market shares. The Electrolux brand is now positioned in the profitable premium segment throughout...

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Electrolux operations are divided into five business areas, which include six sectors and a total of 25 product lines. Within Major Appliances, the business sectors are geographically defined, while the sectors Professional Products and...

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15 April, 2011

Product development

Energy-efficiency, speed, simplicity and individual solutions are some of the needs identified by Electrolux through interviews and home visits to users of household appliances. Consumer insight is at the core of all product development...

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15 April, 2011

Costs

Increased investment in product development and brand communication presupposes lower production costs and less capital tied up in manufacturing.

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15 April, 2011

About Electrolux

lectrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to cust omers in more than 150 markets every year.

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Enderson Guimarães, Head of Electrolux Major Appliances Europe, is one of the executives of household appliance companies to sign an open letter to political leaders in the European Union, urging for a binding commitment...

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