Every brand represents a promise to its market: "buy me and you will get this experience". Strong brands are trusted brands; they have built a reputation with customers over time by living up to...
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We have many strong brands in our portfolio. Our main focus is to continue to build Electrolux, our biggest and most important brand, known and trusted by both consumers and professional users around the world. We also have a range of other strong brands for consumers and the professional market as well as offering brand licensing opportunities.
Electrolux is our flagship brand for kitchen and cleaning appliances for both consumers and professional users. Since 1919, innovative solutions from Electrolux have made life easier and more enjoyable for hundreds of millions of...
Read moreEver since its foundation in 1887 in Germany, AEG has pioneered advanced electrical engineering in consumer products.
Read moreIn the entire parade of Electrolux brands, there may be no better example than Frigidaire for a name that dominates a product category.
Read moreEvery brand represents a promise to its market: "buy me and you will get this experience". Strong brands are trusted brands; they have built a reputation with customers over time by living up to...
Read moreElectrolux is our flagship brand for kitchen and cleaning appliances for both consumers and professional users. Since 1919, innovative solutions from Electrolux have made life easier and more enjoyable for hundreds of millions of...
Read moreEver since its foundation in 1887 in Germany, AEG has pioneered advanced electrical engineering in consumer products.
Read moreIn the entire parade of Electrolux brands, there may be no better example than Frigidaire for a name that dominates a product category.
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