Brands

We have many strong brands in our portfolio. Our main focus is to continue to build Electrolux, our biggest and most important brand, known and trusted by both consumers and professional users around the world. We also have a range of other strong brands for consumers and the professional market as well as offering brand licensing opportunities.

In focus

Every brand represents a promise to its market: "buy me and you will get this experience". Strong brands are trusted brands; they have built a reputation with customers over time by living up to...

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Electrolux is our flagship brand for kitchen and cleaning appliances for both consumers and professional users. Since 1919, innovative solutions from Electrolux have made life easier and more enjoyable for hundreds of millions of...

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Ever since its foundation in 1887 in Germany, AEG has pioneered advanced electrical engineering in consumer products.

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In the entire parade of Electrolux brands, there may be no better example than Frigidaire for a name that dominates a product category.

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In focus

Every brand represents a promise to its market: "buy me and you will get this experience". Strong brands are trusted brands; they have built a reputation with customers over time by living up to...

Read more

Electrolux is our flagship brand for kitchen and cleaning appliances for both consumers and professional users. Since 1919, innovative solutions from Electrolux have made life easier and more enjoyable for hundreds of millions of...

Read more

Ever since its foundation in 1887 in Germany, AEG has pioneered advanced electrical engineering in consumer products.

Read more

In the entire parade of Electrolux brands, there may be no better example than Frigidaire for a name that dominates a product category.

Read more