National consumer brands

Could there be a more appropriate name for a brand that specializes in cooking than “Chef”?

Juno has for many years been a built-in kitchen appliance specialist for people who enjoy cooking. In 2004, the brand was renamed Juno-Electrolux to signify the connection with Electrolux.

Kelvinator has forged a reputation in Australia for quality and reliability in refrigeration and air conditioning since 1921.

Rex Electrolux is born in 2003 by the union of the Rex and the Electrolux brands.

Beam is the undisputed brand leader in the central vacuum category.

One might say that there is no simpler, purer brand in the Electrolux portfolio than Elektro Helios. By that, we mean that since its inception in 1919, this Swedish label has always stood for...

Is there a brand name in the world that more perfectly deserves an exclamation point than Eureka (!)?

The unusual logo for Faure - a larger upper case A amidst other upper case letters, sitting on a bold red bar – speaks to the French individuality of the brand’s character.

In the entire parade of Electrolux brands, there may be no better example than Frigidaire for a name that dominates a product category.

It is accurate to say that in the Netherlands, the Marijnen name was one of the most prominent brands throughout the 20th Century.