Regional consumer brands

In addition to the Global Electrolux brand we also own two very strong regional brands; AEG-Electrolux and Zanussi. Both brands enjoy strong positions in their region. AEG-Electrolux stands for classic German design and function – “Perfekt in Form und Funktion”. Zanussi makes surprisingly affordable appliances with an Italian flair – “Life is beautiful”.

Regional consumer brands

Ever since its foundation in 1887 in Germany, AEG has pioneered advanced electrical engineering in consumer products.

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Zanussi is a leading brand for domestic kitchen and cleaning appliances. Exported from Italy since 1946, Zanussi is widely recognized for the quality of its innovative products and distinctive modern design.

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