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Strategy

The Group’s strategy is based on four pillars: Profitable Growth, Innovation, Operational Excellence and People and Leadership.

Strategy

Through profitable growth, innovative products, operational excellence and dedicated employees, Electrolux creates the conditions to reach its vision to become the best appliance company in the world.

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To outperform market growth and simultaneously enhance profitability, the Group is implementing a number of strategic initiatives.

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The Electrolux process for consumer-driven product development ensures that innovative products that will be preferred by more consumers.

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Since 2004, the Group has been gradually restructuring its production through a thoroughly planned manufacturing footprint project that is planned to be finalized by 2016.

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Dedicated employees with diverse backgrounds play a crucial role in creating the innovative corporate culture necessary for Electrolux to be successful.. The Electrolux leadership model acknowledges that the path toward success begins with people.

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