Strategy

Electrolux has completed its transformation from a manufacturing company into an innovative, consumer-driven company with an organization built on a strong understanding of evolving consumer needs.

A strong global brand, attractive design and innovative products provide Electrolux with the competitive edge to increase sales and capture market shares. The Electrolux brand is now positioned in the profitable premium segment throughout...

Energy-efficiency, speed, simplicity and individual solutions are some of the needs identified by Electrolux through interviews and home visits to users of household appliances. Consumer insight is at the core of all product development...

Increased investment in product development and brand communication presupposes lower production costs and less capital tied up in manufacturing.

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to cust omers in more than 150 markets every year.

"Thinking of you" sums up the Electrolux offering — always put the users first and foremost, whether it is a question of product development, design, production, marketing, logistics or service.