Annual Reports

Electrolux vision is to become the best appliance company as measured by customers, employees, and shareholders.

Electrolux stepped up its strategic initiatives. In 2011 Electrolux took a number of strategic decisions that will be highly significant for the Group’s long-term development.

2010 – a summary of a record year. Sales increased by 1.5% in comparable currencies. Strong growth in Latin America and Asia/Pacific offset lower sales volumes in Europe and North America.

2009 a summary of a successful year. Sales declined in comparable currencies due to weak demand on most of Electrolux main markets.

2008 in summary. Operating income decreased due to weak demand and charges for structural measures. Decrease in number of employees by more than 10% during 2008 and 2009 in order to meet weakening markets.

Highlights of 2007: Almost 50% of the products are sold under the Electrolux brand. Investment in product development corresponded to about 2% of sales.

Highlights of the year: Net sales totalled SEK 103.8 billion (100.7). Operating income for the year, exclusive of items affecting comparability, was SEK 4.6 billion (4.0)

Acceleration driven by consumer insight. In recent years we have transformed Electrolux from a production-focused industrial company to an innovative, pro-active market-driven group.

We’re strengthening our leadership position by actively: Increasing investments in product development.

“We are increasing our investments in new, innovative products and building Electrolux into a leading global brand. That’s the way to achieve sustainable, profitable growth and to create value for shareholders and other stakeholders.”