Electrolux carried out extensive consumer research in the development of the new Chinese product range, which is now being launched with a carefully crafted online and in-store marketing campaign.Read more
Electrolux has created this newsroom to provide journalists, bloggers and other interested parties with information about Electrolux and its products and services. These are the news related to Electrolux focus on consumer insight as a starting point for all new innovative products.
What does the future of the home hold? Flying mini-robot cleaners, expanding walls that filter the air and 3D food printers are just some of the visions in the Electrolux Design Lab competition, arranged...Read more
Eight concepts have been selected as finalists out of the more than 1,700 submissions to the Electrolux Design Lab 2013 competition.Read more
Two thirds of consumers consider the environmental impact of home appliances to be an important factor when purchasing a product, according to a recent sustainability study by Electrolux.Read more
A new Facebook application helps assess your water consumption at home.Read more
The competition that has generated innovative concepts returns for its 11th year and today announces the new theme for 2013.Read more