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At the design fair in Milan, Electrolux has presented the Inspiration range - its entirely new kitchen and laundry range for the European markets.
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The Electrolux Keyhole Hob is based on consumer insight that tells us that Asian cuisine requires functions that facilitate stir-frying and deep-frying as well as the ability to cook at a controlled simmer.
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“Thinking of you” is the core message of Electrolux marketing communication. It lifts the strong consumer focus of Electrolux into prominence. “Thinking of you” applies equally to employees, suppliers, other stakeholders and the environment.
The slogan “Thoughtful Design Innovator” displays the importance designated by Electrolux to design and attention to detail when developing new products. The design of the products must increase their usefulness and not just be design for design’s sake.
Electrolux has seven design centers around the world. The design center hub is in Stockholm, Sweden, collocated with other Group functions. Other industrial design centers are in North America, Brazil, Italy, Singapore and Australia.
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INTERIM REPORT Q1 2012
Listen to Electrolux Interim Report Q1 2012 webcast on April 25 at 15.00 CET.
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