Electrolux in brief

Electrolux in brief

Based on extensive consumer insight to meet the real needs of consumers and professionals, Electrolux focuses on innovations that are thoughtfully designed. Electrolux has been doing business since 1919.

Today, the company is a global leader in home appliances and appliances for professional use, selling more than 50 million products to customers in 150 markets every year. In 2013 Electrolux had sales of SEK 109 billion and 61,000 employees. Its headquarter is in Stockholm, Sweden and the Electrolux share, ELUXb, is listed on Nasdaq OMX Stockholm.

Most sales in US and Brazil

Roughly 50% of sales is in the Americas, 30% in Europe (was 50% five years ago) and 20% in other markets. Less than 3% of sales in Sweden. Growth markets is now 35% of the business and the goal is to reach 50% in five years.

Kitchen represents two thirds

Electrolux is a leader in kitchen appliances including preparation, storage and dish washing. The Group is the only appliance manufacturer in the world to offer complete solutions for both consumers and professional users. Many of the Michelin star restaurants in Europe have Electrolux appliances.

Vision to be best

Our vision is to be the best appliance company in the world, as measured by our customers, employees and shareholders.

Strategy for improving everyday life

Electrolux strategy is to grow profitably with innovative products under strong brands and by leveraging the global strength and scope of the company.

New products and services are based on consumer insight, on drivers and trends, sprung from technical knowhow and our unique professional heritage.

Innovation and design are the fuel to our growth machine and we reinvest in it from what we save in operational excellence.

Sustainability has high priority in R&D. For example, Electrolux is committed to making it easier for consumers to save energy and water by appliances that are more efficient across the life cycle.

Dedicated employees with diverse backgrounds play a crucial role in creating the innovative corporate culture.

Strong brands

The Group reaches ultra-luxury, premium and mass markets with eight strategic brands:

  • Grand Cuisine
  • Electrolux
  • AEG
  • Zanussi
  • Eureka
  • Frigidaire
  • Molteni
  • Westinghouse

Financial overview 2013

  • Net sales 109 SEKb
  • Operating income 4,055 SEKm
  • EBIT margin 3.7%
  • Operating cash flow 1,809 SEKm

Electrolux persona in eight bullets

  • Global presence
  • Consumer insight
  • Design
  • Professional legacy
  • Scandinavian heritage
  • Wide product range
  • People & culture
  • Sustainability leadership
  • People & culture
  • Sustainability leadership
Read more within About Electrolux

Electrolux is a leading global, appliance manufacturer, commanding strong positions in all regions, and is the only player that offers complete solutions for both consumers and professional users.

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