Electrolux has been included in the prestigious Dow Jones Sustainability World Index (DJSI World) for 2014, and retained its position as Industry Leader in the Household Durables category for the eighth consecutive year. In...Read more
Electrolux Norway launches A++ fridge named after dissatisfied energy minister
Just two days after a government official expressed her disappointment about the lack of A++ rated appliance in Norway, Electrolux Norway announced the product launch of an A++ rated fridge.
In early November this year, Mrs Åslaug Haga, Norwegian Minister of the Oil and Energy Department, announced on national television that she was very disappointed not to see any A++ appliances in Norway. A short two days following this, Electrolux Norway introduced the ERB32400W fridge, which is rated A++ for energy efficiency.
This was not a mere coincidence. Realizing that this call for action from the government was an incredible marketing opportunity, Electrolux in Norway sprang into action to get the product, already existent in Europe but not yet in Norway, into shops.
Electrolux gave the refrigerator/freezer a clever name, calling it “the Haga fridge” (Hagaskapet in local language), after the Minister of the Oil and Energy Department. The fridge was soon thereafter presented with the Appliance of the Year prize by Norway’s electronics trade. The Haga fridge, with its A++ rating, uses 50% less electricity than an A-rated fridge.
Cash donation to the Norwegain Nature Preservation Society
Arne Håkon Burdal, head of Electrolux in Norway, is thrilled by the attention, and says that he wants people to know that Electrolux is serious about contributing to a better environment. Electrolux Norway, he says, has pledged NOK 100 (equivalent to about USD 18) to the Norwegian Nature Preservation Socity for every Haga fridge sold in the Norwegian maket through 2008. And in doing so Electrolux will receive a marketing push from the Norwegian Nature Preservation Socity.
Electrolux has an agreement that major retailer Euronics will carry the Haga-fridge before the holidays.
For more information please contact Electrolux Press Hotline: +46 8 657 6507 or firstname.lastname@example.org
Read more within News
Electrolux presents an AAAA-graded vacuum cleaner according to the new EU energy labeling and eco-design regulations. The new Electrolux UltraOne Quattro has A-grades for energy efficiency, dust-pickup on both carpet and hard floor, and...Read more
Electrolux Design Lab has entered its next stage, revealing the Top 35 finalists from over 1,700 entries in the 2014 competition. The futuristic concepts submitted by design students from all over the world come...Read more