Electrolux Presents ‘Heart of the Home’ Kitchen Concept

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Henrik Otto, Senior Vice President of Design at Electrolux presented an exciting new kitchen concept Friday 12 February 2010 at the Swedish Museum of Architecture in Stockholm. The Electrolux ‘Heart of the Home’ is an  integrated, personalised concept that renders the bulk of one’s cooking utensils obsolete.  Say  goodbye to pots and pans and give a big warm welcome to digital recipes and  emorphous surfaces that develop social relationships and enhance the enjoyment of food.

For full story, please visit Electrolux Design Lab website

For further information, contact the Electrolux Media Hotline on +46 8 657 6507 or press@electrolux.com

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