Based on consumer preferences, Electrolux sells mainly canister vacuum cleaners, but also has a strong offering in upright products in such markets as North America and the UK, where this category dominates.Read more
Go Colour! Appliances in playful colors
One of the fastest ways to brighten up a kitchen can be with a splash of color against the typical white or stainless-steel background. Electrolux offers a fun yet practical way to do that with its new Go Colour! range of small appliances.
“Colors bring their own energy, affect the way we feel and personalize our homes,” says Pia Ringholm, Color, Material, Graphics Lead Designer for Electrolux.
The limited edition Go Colour! coffee maker, toaster, water kettle, hand mixer, blender and stick mixer come in playful shades of red, purple and yellow. “They are a modern, fun way to express your style and personality,” Ringholm adds. “They also make you think of fruits and berries when preparing breakfast foods and smoothies, for example.”
The intention is to spread happiness, energy and joy into the kitchen. “Colors can change our entire home and put smiles on our faces,” she comments.
The fun colors of the appliances also make them useful gifts. “They are good value and they are small,” Ringholm says. “Why not buy a stick mixer for a friend instead of flowers when you go for a dinner?”
More small appliances
Premium bagless vacuum cleaners is a large and fast-growing segment in Europe and other markets. Electrolux now launches the UltraCaptic, a new innovative bagless vacuum cleaner which addresses the main consumer concern in this...Read more
Plus X has named Electrolux the most innovative brand of the year in the product category small domestic appliances. On top of this several individual products received awards, such as the best stick mixer...Read more
Four small appliances from Electrolux has received the prestigious German Plus X Award® for 2011. The appliances were honored with ‘Best Product of the Year 2011’.Read more
Electrolux and Lavazza launch stylish espresso machine Favola, based on Lavazza's unique espresso capsule system A Modo Mio.Read more