History 1940-1949

1940

World War II paralyzes many Electrolux plants and subsidiary companies. The Group reorganizes some of its production for employment reasons and produces air filters for the Swedish defense forces.

At the Motala plant, the reduction in refrigerator production has been compensated by the production of steel fittings. The manufacture of vacuum cleaners begins in New Zealand.

A new product is launched, the ”Assistent” food processor. It is to become one of the Group’s biggest sellers in the succeeding years.

1944

Electrolux purchases Bohus Mekaniska Verkstads AB in Gothenburg. The Group thereby makes an important breakthrough in a new product area – industrial washing machines.

Penta – a producer of outboard engines, is purchased. Electrolux already owns the producer Archimedes (both companies were sold to Monark-Crescent in 1965).

1948

There is a great demand for small electrical motors. Until now, Electrolux has produced them at Lilla Essingen alongside vacuum cleaners. Production now moves to a new plant in Västervik.

In Germany, operations begin again after the war. Refrigerators are produced in Berlin and vacuum cleaners in Wilhelmshafen.

Sigurd Nauchoff becomes Chairman of the Board.

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Electrolux history time line

1901. AB Lux, Stockholm, is established. The company launches the Lux lamp - a kerosene lamp for outdoor use - which proves to be a tremendous sales success.

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1910. Elektromekaniska is established in Stockholm.

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1921. Model V is launched. It is regarded as the first step towards an easy to use vacuum cleaner for ordinary homes.

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1930. The first built-in refrigerator is launched, a compact product for the kitchenette in the small, modern apartments of the time.

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1950. Electrolux begins producing vacuum cleaners and floor polishers in São Paolo, Brazil.

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1962. ElektroHelios is acquired for SEK 36 million. This company, which was set up in 1919, has 2,500 employees.

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1971. The commercial cleaning service is established as a result of new company acquisitions. A face-lift for white goods takes place. There is a trend towards new colors.

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1980. Electrolux makes an important acquisition. The metal conglomerate Gränges is purchased (mines, steel works, aluminum and copper, vehicle safety belts) for SEK 725 million.

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1990. Outdoor products extends its range by acquiring the US company, Allegretti & Co., which manufactures products such as battery-driven garden tools.

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1 February, 2010

History 2000-2009

1 February, 2010

2000. The Group buys back the rights to the Electrolux brand in North America, which was sold in 1968.

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