History 1950-1959

1950

Electrolux begins producing vacuum cleaners and floor polishers in São Paolo, Brazil.

1951

The first household washing machine is introduced. Production of steel shelving moves from Motala to Säffle, the foundations of what will later become Electrolux Constructor. Vacuum cleaner production begins in Oslo, Norway.

Elon V. Ekman is appointed president.

1953

The production of washing machines is transferred from Gothenburg to Västervik.

1955

The production of floor polishers and refrigerators begins in Buenos Aires, Argentina. Electrolux shares are listed on the Geneva Stock Exchange.

1956

The first chest freezer is launched-big news in food storage. Axel Wenner-Gren sells his Electrolux shares to the Wallenberg Group. Group sales pass the half billion kronor mark.

1957

The spelling of the Group’s name is changed throughout the world from Elektrolux to Electrolux.

1958

The Group successfully exports caravan refrigerators to the USA – but the big rush takes place in 1960s.

1959

The first dishwasher designed by Electrolux is a benchtop model, the extremely popular ”round jar.” The first combined fridge/freezer is produced in the town of Motala, Sweden.

Read more within History time line

1901. AB Lux, Stockholm, is established. The company launches the Lux lamp - a kerosene lamp for outdoor use - which proves to be a tremendous sales success.

Read more

1910. Elektromekaniska is established in Stockholm.

Read more

1921. Model V is launched. It is regarded as the first step towards an easy to use vacuum cleaner for ordinary homes.

Read more
Read more within About Electrolux

Hans Stråberg has served as President and CEO of AB Electrolux since April 2002. His priorities are clear: Product development based on consumer insight, establishing Electrolux as a truly global brand, cost efficiency, and...

Read more

The Board of Directors consists of ten members, without deputies, who are elected by the Annual General Meeting for a period of one year.

Read more

In addition to the President and CEO, Group Management includes the six sector heads, the four Group staff heads and the head of R&D, Purchasing and Manufacturing within Major Appliances.

Read more
Latest news

Electrolux Annual Report 2009 was ranked number one – the best annual report in the world – in the latest edition of the “Annual Report on Annual Reports” by Report Watch. This is the...

Read more

By supporting the construction of wells for the people of drought-ridden southern Sudan, Electrolux in Poland – and its consumers – are making life better for the people of Sudan.

Read more

Henrik Bergström has been appointed head of Floor Care & Small Appliances and Executive Vice President of AB Electrolux.

Read more