History 1950-1959

1950

Electrolux begins producing vacuum cleaners and floor polishers in São Paolo, Brazil.

1951

The first household washing machine is introduced. Production of steel shelving moves from Motala to Säffle, the foundations of what will later become Electrolux Constructor. Vacuum cleaner production begins in Oslo, Norway.

Elon V. Ekman is appointed president.

1953

The production of washing machines is transferred from Gothenburg to Västervik.

1955

The production of floor polishers and refrigerators begins in Buenos Aires, Argentina. Electrolux shares are listed on the Geneva Stock Exchange.

1956

The first chest freezer is launched-big news in food storage. Axel Wenner-Gren sells his Electrolux shares to the Wallenberg Group. Group sales pass the half billion kronor mark.

1957

The spelling of the Group’s name is changed throughout the world from Elektrolux to Electrolux.

1958

The Group successfully exports caravan refrigerators to the USA – but the big rush takes place in 1960s.

1959

The first dishwasher designed by Electrolux is a benchtop model, the extremely popular ”round jar.” The first combined fridge/freezer is produced in the town of Motala, Sweden.

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Electrolux history time line

1901. AB Lux, Stockholm, is established. The company launches the Lux lamp - a kerosene lamp for outdoor use - which proves to be a tremendous sales success.

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1910. Elektromekaniska is established in Stockholm.

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1921. Model V is launched. It is regarded as the first step towards an easy to use vacuum cleaner for ordinary homes.

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1930. The first built-in refrigerator is launched, a compact product for the kitchenette in the small, modern apartments of the time.

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1940. World War II paralyzes many Electrolux plants and subsidiary companies. The Group reorganizes some of its production for employment reasons and produces air filters for the Swedish defense forces.

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1962. ElektroHelios is acquired for SEK 36 million. This company, which was set up in 1919, has 2,500 employees.

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1971. The commercial cleaning service is established as a result of new company acquisitions. A face-lift for white goods takes place. There is a trend towards new colors.

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1980. Electrolux makes an important acquisition. The metal conglomerate Gränges is purchased (mines, steel works, aluminum and copper, vehicle safety belts) for SEK 725 million.

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1990. Outdoor products extends its range by acquiring the US company, Allegretti & Co., which manufactures products such as battery-driven garden tools.

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1 February, 2010

History 2000-2009

1 February, 2010

2000. The Group buys back the rights to the Electrolux brand in North America, which was sold in 1968.

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