History 2000-2009

2000

The Group buys back the rights to the Electrolux brand in North America, which was sold in 1968.

The Group reaches an agreement for acquisition of Email Ltd., Australia’s largest appliance company. Hence, Electrolux becomes market leader in Australia.

2001

Electrolux puts the first self-going vacuum cleaner on the market – the Trilobite. It navigates using ultrasound and turns itself off and recharges when the vacuuming is finished.

2002

Hans Stråberg is appointed president and CEO.

2003

Electrolux-branded floor-care products are introduced in US.

Group purchasing increases from low-cost countries. Double-branding is initiated with local brands in a number of countries.

All market communication for Electrolux-branded consumer products in Europe, North America and most of Asia is assigned to a single advertising agency.

The Electrolux Design Lab is established as an annual competition for design students from around the world, with the challenge of meeting the needs of tomorrow’s consumers.

2004

The first Electrolux Ergorapido is launched. It is developed after observations of a new cleaning behavior – cleaning limited spaces after use instead of large spaces on a regular basis. A second generation is released in 2007.

Electrolux-branded appliances are introduced in North America. The first products belong to the high-price range Electrolux ICON™.

Electrolux household appliances are honored with six Good Design™ awards, organized by the Chicago Athenaeum Museum of Architecture and Design.

2005

Electrolux Favorit (dishwasher), Electrolux CaFamosa (espresso machine), Electrolux Wine Keeper, Electrolux Oxy3system (vacuum cleaner) and Electrolux Ergorapido 2-in-1 (instant vacuum cleaner) wins “red dot” design awards at the 50th edition of the red dot design award competition.

2006

The Electrolux board decides to spin off Electrolux Outdoor to its shareholders and the shares are listed on the Stockholm Stock Exchange. The name of the new company is Husqvarna AB.

Electrolux introduces the Iron Aid Dryer – the first steam tumble dryer on the market.

2007

Electrolux receives the prestigious Sustainable Energy Award in Corporate Commitment Category from the European Commission. The award recognizes the Group’s ongoing efforts to reduce energy consumption of products, factories and services, further manifested in the decision this year to cut energy use across all the factories by 15% by 2009.

The Ultrasilencer Green vacuum cleaner is launched. It uses 33% less energy, is made with 55% recycled plastic, and consumes 90% less energy during manufacturing.

2008

Electrolux is presented the Globe Award 2008 by HRH The Crown Princess of Sweden. The Globe Forum Business Network, a hub for sustainable growth for fast-growing markets, commends Electrolux for best integration and transparency of corporate social responsibility in business operation and reporting.

The Inspiro oven is launched. It detects properties of the contents and automatically preselects what it determines is the best heating mode.

The launch in the North American market continues. With the largest marketing campaign in the Group’s history, the new premium appliance line is launched in USA.

The Princess Elisabeth station – the world’s first zero emissions polar station – is opened on Antarctica. Electrolux supports the station with energy-efficient appliances that are powered by wind turbines and solar panels.

In a survey by Report Watch – the only one ranking annual reports on a global basis – The Electrolux Annual Report for 2007 ranks number one among 500 international listed companies. In the Annual Report, released in March 2008, Electrolux reports to have 56 898 employees, annual sales of SEK 105 billion, 40 million sold products and presence in 150 markets.

2009

For 90 years Electrolux have been thinking of the consumers, listening to their wants and dreams. We focus on innovations that are thoughtfully designed, based on extensive consumer insights, to meet the real needs of consumers and professionals. For the future to come this remains our guiding principle. Today, we know that people want flexibility, convenience, sustainability and beautiful design in their homes and lives. That is why we focus on innovating, developing and providing products that meet this.