History 2010-2011

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Electrolux Vac from the sea

Electrolux Vac from the sea

Keith McLoughlin, President & CEO of AB ElectroluxKeith McLoughlin, President & CEO of AB ElectroluxKeith McLoughlin, President & CEO of AB Electrolux
Electrolux Vac from the seaElectrolux Vac from the seaElectrolux Vac from the sea

2010

For the third straight year Electrolux is ranked in the top three of annual reports by Report Watch. This year, Electrolux Annual Report for 2009 is ranked number one.

Electrolux launches the new range of five green vacuum cleaners, made from 55-70% recycled plastics. In use, the Green Range cleaners save up to 50% energy compared with an average 2000W cleaner.

Electrolux launches the Ultra Clean Washer, the first washing machine with an ultrasonic stain remover accessory.

2011

Keith McLoughlin takes over as president and CEO.

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1901. AB Lux, Stockholm, is established. The company launches the Lux lamp - a kerosene lamp for outdoor use - which proves to be a tremendous sales success.

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1910. Elektromekaniska is established in Stockholm.

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1921. Model V is launched. It is regarded as the first step towards an easy to use vacuum cleaner for ordinary homes.

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25 April, 2012

Group management

Group Management includes the President, the six business sector heads and six Group staff heads.

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25 April, 2012

Board of directors

The Board of Directors consists of nine members, without deputies, who are elected by the Annual General Meeting for a period of one year.

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Electrolux aims at implementing strict norms and efficient processes to ensure that all operations create long-term value for shareholders and other stakeholders.

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Latest news

At the design fair in Milan, Electrolux has presented the Inspiration range - its entirely new kitchen and laundry range for the European markets.

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The Cube by Electrolux will open in London atop of London's Royal Festival Hall from 1st June until 30th September 2012.

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Improved earnings resulting from sales growth and higher prices

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