Living the Electrolux core values: Suthat Sae Jeang

For Suthat Sae Jeang, customer obsession starts with a personal commitment to the Electrolux brand… and continues with transferring that loyalty on to customers.

Suthat Sae Jeang is Senior Sales Executive for Electrolux Professional in Bangkok, Thailand. Jeang’s job is to sell Electrolux Professional Laundry systems to cleaning shops, deluxe hotels and healthcare institutions while also showing customers the advantages of using Lagoon™, the Electrolux professional wet cleaning system specializing in the gentle care of delicate fibers and textiles.

Colleagues say that it’s what Jeang does for his customers that makes the difference: “He provides his customers with the most memorable service experience in order to differentiate Electrolux Professional from competitors. To do this, he uses his strong product knowledge and what he knows about his customers to draw up his service strategies.”

Jeang not only studies Electrolux products thoroughly to know what new features exist and how they work, he arranges seminars to demonstrate Electrolux product innovation to potential customers.

What do his sales strategies have in common – no matter the customer? “My philosophy has always been to sell Electrolux products to everyone who may benefit from them,” he says. “People are different, with different needs. If they don’t know what we can offer, what incentive do they have to buy from us? I am confident that once consumers know the benefits of our products, they will see why we are the leader in laundry equipment.”

And his customer obsession goes beyond the sale: Jeang doesn’t stop when the contract is signed. If existing customers have problems, he makes an effort to find solutions to solve the issue and to keep them happy. He also listens to the opinions and needs current customers, and those in his focus groups, have.

“My aim is to learn from my customers to serve them better and to make Electrolux products better. When people develop trust in you, they develop trust in the brand and are more likely to buy Electrolux products again.”