Our values

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Core Values – Passion For Innovation

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Respect and diversity, ethics and integrity, safety and sustainability are important elements of our corporate culture. They are the foundation.

They govern everything we do and, most important, how we treat each other. Such values characterize all great, global companies. But what clearly sets Electrolux apart from other companies are three core values.

Passion for Innovation

• Our customer is at the center of all innovation
• We encourage innovation not only in products and services but also in processes, human resources, management and business models
• We are constantly looking to renew ourselves through new opportunities and new ways of going forward
• We learn and get inspiration from each other
• We encourage cross-functional team work and act with speed and flexibility
• We are always open to new ideas and are not afraid of taking risks. We learn from our failures and share our successes

Customer Obsession

• The wants, wishes and views of our customers guide our every action
• We are curious about our customers and continually aim to learn more about them and their needs
• We keep our promises
• We capture insights about and anticipate our customers’ future needs
• We strive to create added value for our customers –in all aspects of our work, ultimately aiming to deliver the best customer experience

Drive for Results

• We strive for a visible, measurable and balanced benefit from everything we do
• We focus on the essential and aim at simple, informal, lean and direct ways of doing things
• We have a global view and our personal objectives and results reflect us being one company with one vision
• We recognize and reward results that contribute to the greater good and the overall strategy
• We emphasize long-term results, profitability and growth