On Electrolux corporate website

As a company with operations that are neither energy nor water intensive, Electrolux is not faced with extraordinary, significant physical impacts due to climate change.

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Getting people to switch to the most resource-efficient products remains a key challenge. Cutting-edge products already on the market can help us all lead more climate-smart lives. What’s needed are strong market frameworks, including...

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Some physical impacts of climate change, such as water shortages, may spur the market for water-efficient washing machines and dishwashers. They may also create opportunities for new business development that help consumers and professional...

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A public policy outcome currently supported by Electrolux is the creation of market frameworks that promote purchases of energy-efficient appliances. Since performance standards and legislation vary between countries, Electrolux supports their global harmonization.

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Electrolux is already well on track to achieve an absolute reduction in energy use of close to 30% by 2012, compared to 2005 levels. When the energy target is reached, the Group will have...

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15 April, 2011

Strategy

Electrolux has completed its transformation from a manufacturing company into an innovative, consumer-driven company with an organization built on a strong understanding of evolving consumer needs.

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A strong global brand, attractive design and innovative products provide Electrolux with the competitive edge to increase sales and capture market shares. The Electrolux brand is now positioned in the profitable premium segment throughout...

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15 April, 2011

Product development

Energy-efficiency, speed, simplicity and individual solutions are some of the needs identified by Electrolux through interviews and home visits to users of household appliances. Consumer insight is at the core of all product development...

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Group Management includes the President and CEO, the six sector heads, the Head of Human Resources and Organizational Development, the General Counsel, the Chief Marketing Officer, the Chief Technology Officer and the Chief Financial...

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15 April, 2011

Costs

Increased investment in product development and brand communication presupposes lower production costs and less capital tied up in manufacturing.

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