Based on extensive consumer insight to meet the real needs of consumers and professionals, Electrolux focuses on innovations that are thoughtfully designed.Read more
How consumers think, feel and act when they use products is the basis for all product development at Electrolux. The year 2012 was one of extensive product launches across all markets.
Electrolux develops innovative products that can be sold worldwide on the basis of shared global needs, as well as products that are tailored to local requirements. In recent years, Electrolux has launched a series of new innovative products in Asia and Latin America, that sets new standards.
Gas and induction combined, Keyhole Hob
The Keyhole Hob is a unique product launched by Electrolux in China and Southeast Asia. It combines the power of gas with the control offered by induction in a simple and elegant design solution. Consumer insight tells us that gas and induction are a perfect combination for Asian households, which need gas to facilitate stir-fry and induction for soups requiring a controlled simmer.
“No product in Electrolux should be produced without a decision regarding the consumer need that it will fulfil. This is one of the best proofs that Electrolux has changed from being a manufacturing engineering led company to be a consumer marketing driven company.
This is what we mean when we say Electrolux is the Thoughtful Design Innovator. The message could also be summarized with Electrolux selling line: Thinking of you,” says Keith McLoughlin, President and CEO.
Read more about Electrolux Strategy
Electrolux strives to develop products faster, and more efficiently, that more consumers will prefer. Efforts are made in all parts of the Group to improve working capital and release resources for further investment in...Read more
Electrolux is the only appliance manufacturer in the world to offer complete solutions for both consumers and professional users. The focus is on developing innovative solutions that are thoughtfully designed, based on deep and...Read more