Strategy

Electrolux strives to develop products faster, and more efficiently, that more consumers will prefer. Efforts are made in all parts of the Group to improve working capital and release resources for further investment in growth activities. The success of the strategy is attributable to dedicated managers and employees.

Electrolux Strategy

Electrolux is speeding up product innovation as well as time to market for new products in order to expand market share.

PROFITABLE GROWTH

Entering new channels with a competitive product offering is a key priority. Electrolux also aims to increase market share and capture growth when prosperity rises in growth regions such as Southeast Asia, Latin America and China.

GROWTH BY CHANNEL, SEGMENT AND MORE

Electrolux is continuously expanding its product offering. Now, Electrolux is introducing professional cooking systems to the world’s most exclusive homes under the brand name Electrolux Grand Cuisine.

ADJACENT CATEGORIES

Adjacent product categories, such as air care, water heaters, accessories and small domestic appliances, are growth areas with great potential. To capitalize on these opportunities, the Group’s offerings in these product categories have increased substantially in recent years.

PRODUCTS AND SERVICES

Electrolux has increased its rate of product development and introduced a consumer-preference rating system for new products. Moreover, at Electrolux, the ambition is to create the market’s best service experience and increase sales of consumables and accessories.

BRANDS AND DESIGN

A rapidly emerging global middle class is demanding more products with innovative design under well-known, global brands. As a global producer of household appliances, Electrolux has a clear competitive edge. With a strong link to the Group’s professional operations, new, innovative consumer products are being launched in the premium segment across the globe.

INNOVATING FOR SUSTAINABLE GROWH

Sustainability is central to the Group’s business strategy. It is part of responsible business leadership to deliver business growth that is high integrity, low environmental impact and of high value to society.

EFFICIENT OPERATIONS

The Group’s manufacturing footprint is continually adapted, and operations are streamlined. Focus lies on the global optimization of production to release resources for investment in new product development, design and marketing. Reducing the amount of capital tied up in operations creates opportunities for rapid and profitable growth.

EMPLOYEES WITH A PURPOSE

Dedicated employees with diverse backgrounds play a crucial role in creating the innovative corporate culture needed for Electrolux to achieve its vision. The current leadership model puts Electrolux on the path to doing so by acknowledging that growth, innovation and operational excellence begin with people.

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About Electrolux
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