Strategy

A strong global brand, attractive design and innovative products provide Electrolux with the competitive edge to increase sales and capture market shares. The Electrolux brand is now positioned in the profitable premium segment throughout...

Energy-efficiency, speed, simplicity and individual solutions are some of the needs identified by Electrolux through interviews and home visits to users of household appliances. Consumer insight is at the core of all product development...

Increased investment in product development and brand communication presupposes lower production costs and less capital tied up in manufacturing.

Group Management includes the President, the six business sector heads and six Group staff heads.

The Board of Directors consists of nine members, without deputies, who are elected by the Annual General Meeting for a period of one year.

Electrolux aims at implementing strict norms and efficient processes to ensure that all operations create long-term value for shareholders and other stakeholders.

At the design fair in Milan, Electrolux has presented the Inspiration range - its entirely new kitchen and laundry range for the European markets.

The Cube by Electrolux will open in London atop of London's Royal Festival Hall from 1st June until 30th September 2012.

Improved earnings resulting from sales growth and higher prices