Brand

Stories about Brand
15 April, 2011
About
Electrolux Vac from the sea

Strategy

Electrolux has completed its transformation from a manufacturing company into an innovative, consumer-driven company with an organization built on a strong understanding of evolving consumer needs.

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15 April, 2011
About
Electrolux Vac from the sea

Electrolux a premium brand

A strong global brand, attractive design and innovative products provide Electrolux with the competitive edge to increase sales and capture market shares. The Electrolux brand is now positioned in the profitable premium segment throughout...

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15 November, 2010
About
Electrolux Global Brand Licensing

Licensing Brands

In addition to its core business, the Electrolux Group is one of the world’s largest companies active in brand licensing, promoting the Group’s more than 50 brands.

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22 September, 2010
Sustainability
Ultrasilencer Green

Sustainable design

Initially sustainable design focused on creating products with the least possible negative impact on the environment, featuring eco-sound materials, energy efficiency, easy recycling. For Electrolux, sustainable design means all of these things and more....

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